Sir Francis Homes
The challenge
A Nairobi real-estate firm with hundreds of listings needed buyers to enquire, and needed to know which ads actually produced those enquiries.
What I did
- Landing pages for individual developments (A-One Pandora, Golfscape): price and deposit terms up front, an enquiry form that captures budget and timeline, and a WhatsApp button.
- Google Analytics and Google Ads conversion tracking, so every website enquiry is tied to the ad that produced it.
- Set up and managed their ad campaigns, and corrected a setup that was spending the budget on clicks that weren't buyers.
- Search fixes across all 249 listings (structured data Google reads), plus speed, caching and layout repairs on the live site.
Where it stands
The pages and fixes are live and the site runs on them. Dismas, who led the project on the client side, is a reference.
